Course Resource Newsletter
Users of the Course Resource website can register to receive a weekly newsletter. The newsletter is individualised for each recipient, containing courses in their local area that match their interests.
We built subscriber functions that allow people to register and modify their subscription and preferences. The email campaign module itself is completely automated and driven by the content of the website. Each subscriber’s newsletter is buildt by searching the database for courses offered in their suburb and slotting the results into an email template.
Re-introduction email campaign
Through delivery of its Passion Mapping and accreditation programs over the last ten years, plus its global community of Practitioners, Passion Maps built up an extensive network of contacts. Having recently launched a new website and begun publishing a number of online services, Passion Maps needed to reach out to this network to inform them of these exciting developments.
Due to the diversity of this network and the variance in frequency of contact over the years, a “re-introduction campaign” was created to invite network members to explore the new website and subscribe to receive Passion Publications.
Passion Publications www.passionmaps.com.au/signup
Passion Maps publishes a range of online services for its subscribers on a daily, weekly and monthly basis: the Daily Passion Quote, Passion Mapper Tips, Passion Resources and the Passion Today E-zine.
Passion Maps required the ability to easily build and deliver these publications to its network while maintaining its professional image and the integrity of its brand.
We evaluated email campaign delivery providers, designed and tested templates for each publication and built interfaces for Passion Maps staff to manage content for the suite of publications. Campaigns can be built, previewed and scheduled for delivery. Automated processes publish this content to MailChimp for delivery to subscribers, providing Passion Maps with access to powerful post-delivery reporting and monitoring of all their campaigns.